House of Aiza

House of Aiza curates unstitched Pakistani and South Asian formal wear, from lawn suits to bridal, and the store had to feel as considered as the pieces it sells. I built a storefront where the photography leads, with a restrained interface that stays out of the way and lets the fabric, the zardozi and the colour do the talking.

The catalogue spans several designer labels and seasonal drops, so I structured collections and navigation to make a large, constantly changing range easy to move through. Product pages, cart and checkout are tuned for a mobile-first audience, with COD and worldwide shipping surfaced where they actually reassure a buyer.

The result is a premium ethnic-wear destination that reads as luxury on any screen while still being quick to browse and simple for the team to restock.